Social Science and Human Research Bulletin

The study focuses on analyzing the factors affecting employee commitment to restaurants in Thanh Hoa, based on the development and application of measurement scales suitable for the current situation and context. The research sample consists of 186 responses from customers who have experienced dining at restaurants in Thanh Hoa City, eligible for analysis using Smart PLS 4.0 statistical software and the PLS-SEM model. The results show that five factors influence employee commitment, in the following order of impact: (3) Salary, bonuses, and benefits; (5) Promotion opportunities; (4) Work environment; (2) Training and development; (1) Employee-manager relationships. The research model explained 62.6% of the phenomenon. Based on the research findings, the author points out some managerial implications and suggests directions for future research.

Employee relationships, PLS-SEM model, development.

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