Social Science and Human Research Bulletin

Digital marketing has become a key strategy in the development of micro, small, and medium enterprises (MSMEs) in the era of digital transformation. This study aims to analyze the extent to which digital marketing influences the growth of MSMEs in North Sumatra. The method used is a quantitative approach with data collection through questionnaires from MSME actors. The results show that the use of social media, e-commerce, and digital-based marketing strategies significantly increase sales volume, market expansion, and operational efficiency of MSMEs. Therefore, marketing digitalization has proven to play a significant role in driving the growth of MSMEs in this region. The novelty of this study is that it does not only focus on one aspect of digital marketing, but combines three main pillars: social media marketing, e-commerce utilization, and digital content strategy.

Digital Marketing, Social Media Marketing, E-commerce, Content marketing and SMEs Growth.

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